Strategic management - C5 Intel Essay Example | Topics and Well Written Essays - 750 words

Strategic management - C5 Intel - Essay Example Before Paul Pressler became the CEO of Gap Inc. between the years 2002 – 2006, he was the head of the Disney Store. (Duxbury, 2007; Niles, 2002) Gap Inc. under the leadership of previous CEO Pressler failed to have consistency when it comes to building image based on its target customers’ preferences in style and fashion. In the past, Pressler attempted to renovate Gap store outlets and develop new prototypes thinking that he could attract the consumers to patronize Gap’s products. However, customers did not even notice minor changes. (Diva, 2007) Basically, Pressler’s ineffective marketing strategies, lack of knowledge and sense in fashion, garments, and style including his inexperience in handling apparel business caused Gap, Inc. to experience a decline in revenue and market share. (Duxbury, 2007; Niles, 2002) Glenn Murphy as the recently appointed and chairman of CEO of Gap Inc. have more than 20 years of experience in retail business and branding of food, health and beauty products, as well as books. (Gap Inc., 2008) Although he has a limited experience in handling apparels, Murphy is capable of innovating effective marketing strategies for new products and services aside from his ability to manage the business operations. Given that Murphy has a limited knowledge and experience in fashion, as the CEO of Gap Inc., he should make sure that a group of individuals who has a good sense of fashion should be hired as part of the company’s purchasing department. This will increase the rate of marketability of Gap’s apparels based on the latest fashion and styles that looks appealing among Gap’s target customers. The company should also monitor its purchasing department by developing business procedures that will prevent corruption. By keeping the costs of garments low and maintaining the quality of clothing high, the company could benefit having a bigger profit

Strategic Report of Harrods & Liberty Essay Example | Topics and Well Written Essays - 4000 words

Strategic Report of Harrods & Liberty - Essay Example have different business objectives thus their practices about the external environment is greatly variable, all aimed at ensuring they stay in line with the demands of the targets and principles for which the store stands. For instance, Harrods demonstrates a higher level of aggressiveness with the incorporation of modern technological innovations, whereas Liberty is apparently more interested in conservation of its reputation and image, as opposed to multi-engagements in macro-economic influencing factors. On the other hand, Harrods appears to have its focus on a wider range of audience as evident through its marketing techniques, which are largely technology-based. This undoubtedly enables the store to pass a busy and energetic feel of communication about itself. On its part, Liberty tends to position its practices on specific and strictly premium high-end market, giving the store a more relaxed ambience. The external and internal analysis of the two stores based on their strategies of retailing suggests that the two organizations have not yet been able to fully exploit the business opportunities at their exposure. Of significant importance is the need for the two stores to adopt diversity in the products and services provided, and the manner in which this is done, in order to widen their customer base as well as helping them overcome some of the external and internal environmental barriers to business. Over the past decades, there has been a significant transformation in the retail industry, which has equally posed more challenging moments for the retailers. Despite this, the global landscape of retailing, which is on constant change, has experienced massive improvement, even in the time of high competition from within the UK markets and that on the global scene (Thirumalai and Sinha, 2009). Evidence suggests that the move by the retailers to harness the multi-channel practices and the growing advances in technology have been key in increasing the stability